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Selfridges, then and now

I think everyone at least heard about the “grand” Selfridges. The innovative department store, and also one of the biggest in the world, was founded in 1909 by Harry Gordon Selfridge and his purpose was to make shopping a funny thing; he said that “develop imagination throw away routine”. The extraordinary exhibitions and the modern […]

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Fashion and identity

Fashion is a non-verbal language, an identity, a self definition and a self presentation in everyday life. But is an ideology as well, used to construct social and cultural identity. “Clothes are never a frivolity; they are always an expression of the fundamental social and economic pressures of the time.” (Laver 1968:10) Fashion isn’t just […]

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Streetstyle Fashion

In the beginning, the fashion system was a hierarchical system, elitist and eurocentric but we know already that fashion is change itself and it is about the relationship to the public. I think fashion means to express your feelings through clothing. In 1950s haute couture came trickling down because the “look” dictated was expensive and […]

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Sex sells

Sex sells…and everyone knows this. That’s why advertising is based 99% on sexual images which are used as tools to promote a product or a service, or a brand in general. Sexuality can have more effects on the viewer, who allows them to develop a stronger relationship with the brand.  I can’t see an apparent […]

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Postmodernism in/as Fashion

We know already that “the essence of fashion is change” from the first post; but when we hear modern or modernity or modernism we only think about “being up to date”, originality or doing something new, progress and reinventing, improving, rationalism and universal values. It’s not just about the look but the way it felts […]

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Undressed: A Brief History of Underwear

Last week I went to see the latest exhibition at Victoria and Albert Museum. “Undressed: A Brief History of Underwear” is an interesting exhibition in which you can discover the history of underwear design from the 18th century to present day and also, some custom-made pieces, full of innovation and luxury made by designers like […]

Blog, Spring, Street Style

LFW 16

London Fashion Weekend was amazing like always this year. If you want to enjoy a first look at the key trends of the season and be first in line to refresh your summer wardrobe with luxury shopping from over 150 of the world’s best brands, this is the perfect place for you. Unfortunately it was […]

Blog, Spring, Street Style

What fashion is and is not?

Nowadays it seems that everyone knows what fashion is and everyone is wearing “fashionable” clothes, but they truly know that the real fashion means art? For me the real fashion is style and elegance; is attitude. It’s not just about following stupid trends and it’s really sad that everybody is going to wear exactly the same […]

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#iammeandiamperfect

All we want and search in life is to be better than others but we didn’t realize that we already are the most beautiful, most wanted, most interesting, kindest, most important and funniest person for somebody else. We hurt the only person who cares and sees the better and true version of us. We don’t […]